Many factors contribute to the success of a website. And one of them is engaging content. When you read your site’s content, do you feel like you can trust the company? Do you see your purchasing intent?
There are a few strategies that will help you to boost conversions and sales. It all starts by defining what your target audience is. You should also consider the season, as it may have an impact on the buying habits of your customers.
In order to drive sales, you can offer discounts and promotions to your customers, as well as incentives such as free items with purchase. When you create a sense of urgency in your marketing campaigns, people are more likely to buy from you before they miss out on a great deal or special offer. Moreover, people tend to make impulse purchases if they see something that they are excited about and want right now.
What is an eCommerce Conversion Funnel?
The eCommerce conversion funnel is a marketing model that helps track the customer journey from the point of entry to their ultimate goal.
The funnel starts with a customer entering a website. The objective for this 'touchpoint' is to capture the customer's email address and run an initial email campaign. The next step in the conversion process is to product-specific or cross-sell related products, which should lead to an increase in sales. This is called Product Page Optimization, and it's one of the most important parts of eCommerce funnel optimization. Once a user has converted into a sale, their journey continues with order tracking and then delivery services.
5 Tested Strategies to Boost Conversions and Increase Sales
In order to drive sales, you can offer discounts and promotions to your customers, as well as incentives such as free items with purchase. When you create a sense of urgency in your marketing campaigns, people are more likely to buy from you before they miss out on a great deal or special offer. Moreover, people tend to make impulse purchases if they see something that they are excited about and want right now.
This section provides insights on how to improve conversions and sales on your website. The article has 5 strategies that will help you to boost conversions and sales—from increasing the conversion rate of website visitors to reducing bounce rate with engaging content.
1. Don’t hesitate to add a Pop-up to Your Site
Intrigued to know the average conversion rate for all pop-ups?
According to the case study, 3.09% is the average conversion rate. And if you use the pop-ups correctly, you can get your conversion rate up to 9.28%.
Pop-ups are a great way to catch your visitors' attention and convince them to take action.
Use the following tips to make your pop-ups are effective:
Add a Close button to the pop-up
If you want the pop-up to appear for every user, then use a cookie.
Do not overboard with pop-ups. One or two pop-ups are enough with your website.
Explore different things you can offer. You could provide free PDFs, discount codes, free goodies to try, or even a free trial of your product/service.
If the customer likes your offer, they will gladly sign up for your newsletter.
2. Make Sure That Your Forms Short
Long forms are often seen as a big turnoffs for the people.
If your offers tempt people to enter their email addresses and you do not require them to fill out a long form first, they may reconsider and disengage because of how much information they need to enter early on.
Keep your email opt-in forms short and concise, so they are easy for your subscribers to complete. Include all the information you need in the form in order to send them the promotional email.
You don't need to make it complicated, just ask for their email address and their name.
3. Remove Distractions
If your landing page pops up too many irrelevant arrows to click, will your prospect make the right decision?
The prospect might get distracted by other things. Always make sure your landing pages are clear and concise.
The ideal landing page should only have elements necessary to take the desired action. To create this type of website, you need:
Headings and subheadings
Product features
Customer reviews
High-resolution product picture
That’s it!
4. Create powerful CTAs (Call to Action)
The copy of your CTAs should be inspirational and convert more people on the fence. A few more common examples of good approaches include "Try it today" or "Get access right now."
You need to make your CTAs powerful enough that the customer will be tempted to click on them.
That's why you should use action-oriented CTA copy. Start with an affirmation to create a positive experience for users.
Rather than, ‘Get Discount.’
You can write ‘I Want My Discount!’
As much as possible, try to use verbs to increase conversion rates.
5. Simplify Your Checkout Process
When the customer has filled his cart, make it easy for him to check out. Make your order confirmation forms shorter and don't fill them with unnecessary fields.
Show a progress bar at the top of the screen so customers can see how much time is left before they have completed their purchase.
Keep in mind that it may be better to offer many different payment channels to your customers. You don’t want them to leave because you only provide one option, like cash.
In order to ensure the delivery of your message, be clear with the terms, conditions, and store policies.
Given that the lengths of checkout processes vary depending on which store you are in, it's best to keep it as short as possible. This way, there's a lower chance your customers will abandon their shopping carts during this process.
In order to achieve a desired profit, remember to keep your message brief and concise.
Follow these five quick and easy ways and you will be able to increase conversions and generate more sales in no time!
Thinking of expanding your business and setting your online store on fire? Use these tips to better optimize your sales funnel.