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Shopify CRO: 13 Best Apps to Boost Your Shopify Conversion Rate

Updated: Oct 22, 2021


Shopify Apps

What is Conversion Rate Optimization?

A conversion rate is the percentage of people who complete a desired action, such as purchasing a product or filling out an online form. This metric can be used to measure the effectiveness of a website or marketing campaign. It is the process of testing different versions of a web page to see which one performs better. This is achieved through A/B testing where two versions of a web page are shown to visitors at random.

When it comes to increasing conversion rates, the most important aspect is to understand the customer's mindset and what motivates them to make a purchase. It is also important to develop an idea of their needs and wants in order to present them with products that they are likely going to want.

There are also other types of conversion rate optimization techniques, for example, multivariate testing where many variables are tested together.

This technique is very useful in order to find out what the best webpage content is for your website. It’s important to test both layout and design because they often influence each other and make it hard to know which one you should try and change first.

There are many factors that can affect a website's conversion rate. A few examples of the most important ones include:

1. The design and layout of the website

2. The relevance and usefulness of the text and images on each page

3. The ease with which visitors can find what they need on the site

4. The website's load speed

5. Whether or not there is a clear call to action

6. Whether or not navigation is intuitive and easy to use


How can you increase Conversion Rate?

In order to increase conversion rate, marketers need to make sure that they are providing the right amount of information and that they are not overwhelming the visitor with too much detail.

There are five main ways that this can be done:


1. The first step in conversion optimization is defining your objective. This can be a difficult task because it’s not always clear what you want to achieve with a site. The recommended approach is to start by asking yourself a few questions:

  • What do I want visitors to do?

  • How much time should they spend on my site?

  • What pages should they visit?

  • Do I want to sell something or ask for an email address?

  • What is the single call-to-action that I would like visitors to take?

2. Increase value perception, meaning that you’re giving the user more for their money by adding extra features or making the process easier.


3. Reduce costs/increase revenue opportunities, where you are lowering costs associated with running your business and turning these savings into opportunities for revenue growth.


13 Applications That Can Help Boost Your Shopify Conversion:

The Shopify App Store is a huge marketplace that hosts a variety of apps from e-commerce marketing to social media marketing.

In this article, we will be exploring the best apps for your Shopify store. We will be covering how they can improve your online store and why they are essential for any business owner.

  1. Google analytics:

There are many ways to measure the performance of your website. The most popular and most frequently used is Google analytics. However, Google analytics is not the only tool out there and it may not always be the best choice for everyone or every company.

Google analytics has a lot of limitations that can be problematic for many businesses. One limitation is that it cannot identify all visitors to your site since it does not capture traffic from mobile devices, applications, and social media sources. It also cannot capture traffic from bots or crawlers such as those used by search engines.

2. Product Reviews

It's a pretty simple process to get product reviews on your product page. The Product Reviews app from Shopify is a popular choice - it even enables you to create an app for your customers to share their feedback with you!

According to an eMarketer report, more than 98% of people will read reviews before buying anything.

Customer reviews serve as social proof for visitors to trust your brand and purchase. Reviews act as signs that there are others out there with the same opinion

3. Facebook Messenger

Facebook Messenger Ads is a powerful app that allows you to send ads via Facebook Messenger. This app helps you target customers in real time and send them personalized messages with just a few taps on your phone. You can upload a list of contacts or use an email import to target an audience that matches your criteria, such as age or gender, location, interests, and purchase history. The app also has great targeting options so you

4. Shopify Marketing Kit

This app will help you to optimize your website, create images for your social media pages, and measure what is working best for your company. It has 14 different features which include everything from optimizing your images, managing customer reviews, and measuring conversion rates.

5. The Email App

This app allows you to send targeted email campaigns with just a few clicks of the mouse. You can also use it to design high-quality newsletters which will improve customer engagement

6. Product Reviews

It's a pretty simple process to get product reviews on your product page. The Product Reviews app from Shopify is a popular choice - it even enables you to create an app for your customers to share their feedback with you!

According to an eMarketer report, more than 98% of people will read reviews before buying anything.

Customer reviews serve as social proof for visitors to trust your brand and purchase. Reviews act as signs that there are others out there with the same opinion

7. Mochi

Interactive chat features, such as those provided by Mochi, can be really effective in improving your conversion rates as it means you can stay continuously in touch with customers.

With this app, you can easily scan what your buyers are looking at and shopping for, as well as chat plainly with them to guide their purchase path.

You can also automate any response with an out of office reply, so if you're not available, people will still know how to reach you.

8. Smart SEO

A smart SEO strategy can help you capture more organic traffic than traditional SEO. The difference is that the former is based on the user’s browsing behavior instead of just focusing on what keywords to use in order to rank higher.

It's not just about ranking for single words, but linking to other pages that are relevant and related to the content on the page.

This is how the algorithm knows that this page is relevant to a keyword.

The higher your site ranks for a keyword search, the more traffic you'll get from it. We've all seen those sites who seem to rank at or near the top for every possible search term and wondered how they managed it. It's because their site was well-designed and had smart SEO practices in place.

9. Oberlo

Oberlo is a Shopify app that you can use to import products from AliExpress suppliers. It has an editor that lets you change product listings and order items individually or in bulk.

10. ReConvert Upsell And Cross-Sell

ReConvert Upsell and Cross-Sell is a sales automation tool that enables sellers to automatically offer additional products at the point of sale, as well as making recommendations based on past purchases.

  1. Google Channel

The Google Channel is one of the best free Shopify apps that syncs the data about your store and products with Google Merchant Center. This app automatically updates your listings, so you don't have to worry about wasting time manually copying all of your products into a spreadsheet or updating them manually one by one. It also automatically sends updates to the Google Shopping platform and saves all of your product information in a database

Thanks to this app, you can easily create ads for your products and reach buyers all over the web.

10. Super Reports Shopify App

Super Reports is a Shopify App that analyzes and optimizes the performance of your Shopify store. It supports all the major information you need to know about your account: sales, traffic, conversion rates, customers and more.

The paid version is $89 per month and offers more features such as:

  • Scheduled emails

  • Access to all templates, themes, and apps

  • Store analytics

  • Data export

12. Stamped.io

Stamped.io is a Chrome Extension which simplifies the product creation process for anyone who sells on Facebook, Instagram, or Shopify. It eliminates the need to create your products individually in each store and instead allow you to create your products once then upload them to all three platforms with just one click.


Conclusion

Shopify CRO should be an important consideration for any online store owner. With the right strategy, your store can rank higher on search engine results pages and drive more traffic to your site.


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