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3 Successful Strategies to Drive More Traffic to Your Shopify Store

Updated: Oct 22, 2021

What is “traffic” in ecommerce?

Traffic refers to the number of visitors coming to a site, which is crucial for any ecommerce business. When someone visits your site, they’ll either buy something or not.

Traffic can be generated in many ways, but most of the time it’s through advertising and marketing efforts.

A retailer's traffic will be generated by at least one of two sources: organic searches (those directed by users) and paid search (those directed by advertisers, often through Google AdWords).

Organic traffic is generated through SEO, which is an acronym for Search Engine Optimization. Paid traffic comes from using Google Adwords or Facebook Ads.


Drive Traffic To Your Shopify Store

Shopify’s Top Traffic Sources

This guide will teach you how to identify what customers are looking for, how to analyze the different sources of traffic on your website, and what to do with that information.

The following is a list of Shopify's top 10 traffic sources:

1. Google - 49%

2. Facebook - 34%

3. Direct - 9%

4. Organic Search - 8%

5. Instagram - 5%

6. Twitter - 3%

7. YouTube - 2%

8. Product Hunt 1%

9. Pinterest 1%

10 Amazon 0.5-1%

If you are looking for a way to increase profits on your Shopify store then this is the guide for you. This guide will teach you how to identify what customers are looking for and analyze the different sources of traffic on your website.

In order to successfully do that, you will have to:

  • Identify what customers are looking for: The first step of this process is to identify what type of customer you have. This is important because it will allow you to develop a strategy that will cater more specifically towards their needs and interests.

  • Conduct a complete analysis of your customers: Conducting a complete analysis of your customers will help you to determine their needs. This will allow you to tailor the products and services that you offer to meet their needs, increasing your chances of success in the marketplace. The goal is to understand the competitive landscape, track macro-economic trends, identify customer segments, learn about customer preferences and more. To conduct a complete analysis of your customers, it's important that you have access to some type of data. In most cases, this is going to be either customer names or email addresses.

To help you learn more about Shopify traffic sources, you may use these free web analytics:

  • Google Analytics

  • Google Search Console

  • Facebook Insights

  • Sitemap Generator

  • Screaming Frog

Organic traffic is generated by customers who find Shopify through search engines such as Google. Paid traffic is generated through advertising on other sites or social media sites. Referral traffic is generated by customers who come to Shopify from a different site that links back to Shopify.

The Three Strategies to Increase Traffic to Your Shopify Store

#1 SEO Optimization

SEO optimization is one of the most important things you can do to make sure your content is seen by the right audience.

Optimizing your search engine for maximum traffic doesn’t just entail adding keywords and links. You need to focus on three things: structure, relevance, and content quality.

The first thing you want to do is be aware of how search engines rank pages, so that you can optimize your page for those algorithms.

It’s also important that the page be relevant to the keywords it’s targeting, so that people who click on the link are already interested in what they find when they get there.

Aside from that, the technical aspects of SEO should also be a priority. This means checking for broken links, 404 pages, and site errors. You should also make sure that your site is mobile friendly because many people use their phones to browse the web instead of computers.

You should also focus on your content by making sure that it’s appealing to readers and providing value with every post or article you publish. There are many ways you can do this- through clear writing style or providing hyperlinked sources for everyone who wants to know more about what you're talking about.


#2 Make Use of Social Media

Can Social Media contribute to your Shopify store traffic?

Social media is a powerful marketing tool that can help you to grow your Shopify store. It's the most popular and fastest growing marketing channel.

How can social media help your Shopify store?

  1. Social media is one of the most powerful tools for building brand awareness. It's important to have a strong presence on social media platforms so you can reach your target audience. You want to have consistent posts that are eye-catching and will resonate with your desired demographic.

  2. Social media is a powerful tool for communicating with customers and prospects. The more people know about your business and the more interactions you have with them on social media, the better.

  3. Free marketing tool Social media has greatly changed the way we live and do business. It is one of the most powerful marketing tools available to us today. Social media can be used as a way to sell, as well as a way to get free advertising.

The importance of social media for a Shopify store is clear - it’s the best way to reach out to new customers and attract their attention. They can make use of social media platforms like Facebook, Twitter, Instagram and Pinterest to create a buzz around their products.

Master the idea of making use of social media to your advantage by creating content that matches your ideal customer’s interest.

The content should be unique and it should also include promotional messages about your products. If you want your audience to buy something from you, they need to feel good about their purchase decision.


#3 Targeted Marketing

Targeted marketing is the process of using demographic data about an individual or business to select offerings to suit their needs.

Targeted marketing is used in many different ways. For example, if a person visits an online clothing store, the retailer may offer discounts on certain items for that particular visitor. If a person visits a car dealership’s website, they might be offered information about leasing or financing options based on what they are currently driving.

Another way targeted marketing is used is through social media platforms like Facebook and Twitter. These platforms use your profile information to display ads that are relevant to you, based on your interests and demographics. The more you interact with these ads (clicking them or visiting websites), the more targeted ads will pop up in your feed.


And, here is a bonus strategy for you!

#4 Create a Great Content Strategy

A great content strategy starts with a good understanding of the goals and objectives. It is important to have a clear understanding of what is wanted from the content, what channels it will be on and who the audience is. It is essential to be clear on the goals and objectives as this will guide all other aspects of a content strategy.

A good content strategy should have some form of editorial calendar, which outlines how often content will be published, where it will be published and what type of content it should contain. A plan for promotions should also be included in order to maximise engagement with audiences on social media or blogs.

Content Strategy:

  • Clear understanding of goals and objectives

  • Editorial calendar

  • Plan for promotion

Conclusion:

Becoming a successful online retailer starts with having a professional website. In order to do that you must learn best practices and strategies to increase the views, clicks, and conversions on your site. One way of doing so is through increasing your website’s visibility.

Online visibility and traffic is a major factor in the success of your e-commerce business. The success of your e-commerce business is a direct result of your online presence.

There are many ways to improve your site's visibility. You can do this by optimizing your meta descriptions, optimizing your page titles, adding relevant keywords to the page, and building quality backlinks for your website.

To summarize what we have discussed, the best way to increase traffic to your Shopify store is:

SEO Optimization, Social Media Marketing, Targeted Marketing and making sure that you generate creative and unique contents for your website.

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